The new edition of the Hootsuite annual report
is now available!
What are the major trends and forces that will shape social networks in 2022? What are the main trends to follow? These are just some of the avenues you can explore to inform your social networking strategies in 2022.
Through key findings, various expert analyses and examples from different sectors, the study highlights 5 key trends to help you make informed decisions:
đ Trend n°1 :  Brand Strategy of course !
“Brands are finally succeeding in creating communities (with the help of content creators). Digital communities are playing an increasingly important role in the lives and identities of consumers. Thanks to content creators, brands are finally creating their own communities.
đ Trend n°2 : Social Advertising
“Marketers are becoming more creative. Why is that? Because of growing consumer interest in social media advertising…”
đȘ Trend 3 :Â RIO
Social media are having an impact beyond marketing departments: “business leaders are stepping up employee ambassador programmes, mastering social listening to gather information about consumers…”.
The study surveyed more than 18,000 marketers. It is based on global data and information from digital experts, customers and Hootsuite partners.
The full analysis, examples of brands and strategies for 2022 can be found here https://www.hootsuite.com/fr/research/social-trends
From now on, I invite you to talk to our team, test our brand and custom content solutions and get Q1 2022 off to a flying start!
Find out how to build stronger relationships with your audiences and liven up your media and social network conversations!
See you soon !
Renaud Rosset – Groupe IT Procom & Agence Com4mĂ©dias
TĂ©l. +33 1 39 04 24 80 â rrosset(@)itpro.fr
iTPro.fr â SMART DSI â iTPro Europe â IT Digital Corner â Enjeux IT
