A good marketing content strategy is an essential foundation for achieving your campaign objectives. To make sure you get the impact and ROI you’re looking for, here are 3 golden rules you shouldn’t deviate from. 1 – Determine the precise objectives...
Already emerging in 2023, these best practices could well continue to influence content marketing. What trends should we be following to develop and encourage interaction with IT decision-makers in 2024? 1/ Encourage interactive and immersive contentIT...
Informa Tech, a business consultancy firm, has just published a study on the IT purchasing process of B2B companies*. Here are the main findings. A/ How much confidence do IT decision-makers have in IT marketing specialists? The inaugural index shows that B2B...
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